Leak 1 · Funnel conversion
5–15% of annual revenue
Sector typical stage conversion runs 55–70%. Operator A landed at 35–48%. The difference is the leak — and it is identifiable, named, fixable.
Operator A · Illustrative
REVENUE INTELLIGENCE OS / VANTEDGE
The system that finds
the money your
operating model is leaking.
Quantified revenue diagnostics for US industrial mid-market — delivered in 10 business days. If we don't find $250K in annual leak, you pay nothing.
OPERATOR A — $6.1M LEAK IDENTIFIED·OPERATOR B — $1.2M IN 90 DAYS·OPERATOR F — $85K/MO RECOVERED·OPERATOR C — 58% TOP-3 CONCENTRATION SURFACED·OPERATOR A — $6.1M LEAK IDENTIFIED·OPERATOR B — $1.2M IN 90 DAYS·OPERATOR F — $85K/MO RECOVERED·OPERATOR C — 58% TOP-3 CONCENTRATION SURFACED·
The three leaks
Every industrial mid-market operator leaks money in three places.
Leak 2 · Pricing power asymmetry
3–8% margin recovery
The operator next door with the same certifications charges 9pp more. A 12% price lift on packaged services is the most common quick win in our pipeline.
Before
22% GM
After 12% lift
31% GM
Illustrative · Tier-2 metal fab
Leak 3 · Concentration risk
$1M–$8M unpriced exposure
Operator A's top customer is 38% of revenue against a sector healthy band of under 30%. If they walk, the covenant breaks before quarter-end.
38%
Top-1
Sector healthy <30%
Operator A · Illustrative
The leak waterfall
One operator. Three leaks. $6.1M.
Operator A · Industrial Supplier · US Midwest · $40M revenue · Illustrative figures derived from a real Norden engagement; identifying details redacted.
Methodology
How the AI diagnostic works.
01
Ingest
We pull your CRM, financial, and operational data. CSV upload or direct connection. No marketing-deck templates.
02
Match
Your numbers land next to 200+ comparable industrial mid-market operators. Sector benchmarks, named competitors, certification stacks.
03
Quantify
Three leak categories quantified to the dollar: funnel slippage, pricing-power asymmetry, concentration risk. Every figure cites its source.
04
Deliver
10 business days. One Money Page. One 30-day action plan. One EBITDA bridge. Plus a 10× money-back floor.
Between McKinsey
and a generic marketing agency
there is a vacuum.
That vacuum is Norden.
Real engagements
Three operators. Three diagnoses.
Operator A · US Midwest
$6.1M annual
Industrial Supplier (Tier-2 metal) · $40M · 180 HC
38% top-1 concentration; funnel slippage at proposal stage; pricing 9pp below IATF-certified peers
Illustrative · identifying details redacted
Operator B · US Midwest
$1.2M annual
Tier-2 Stamping · $42M · ~180 HC
18 proposals stuck >120 days; 42% closed-lost "no decision"
Illustrative · identifying details redacted
Operator F · Pacific Coast
$85K/mo opportunity loss
Enterprise Logistics · $180M · 1,240 HC
8.7/10 digital (above benchmark) yet losing 3–4 contracts/yr
Illustrative · identifying details redacted
10× money-back
If we don't find $250K in annual leak,
you pay nothing.
The only risk you take is time. The money is guaranteed.
JFC
Founder
Jesús Flores Cuéllar
Norden exists because mid-market industrial operators were stuck between two bad options. McKinsey will quote you $2M and treat you like a tutorial. A generic agency will sell you awareness when what you need is a quantified revenue diagnostic.
Norden produces the deliverable both refuse to ship: a Money Page with a single dollar number quantifying your annual leak, a named 30-day action plan, and a 10× money-back floor on the engagement fee.
Diagnose. Execute. Optimize.
Numbers don't lie.
Three moves. Total dominance.